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what the clique

Erica Sullivan is the creator and founder behind fashion and lifestyle blog, What the Clique. Launched in 2011 and based on the east coast, is a destination for affordable style, travel inspiration, and practical lifestyle tips.

What the Clique began in 2011 while Erica was in middle school. Her parents pushed her to pursue her passions and start a blog after a family vacation to Boston. She loved the idea of sharing her vacation experience online, and set up her first Wordpress blog, Kid’s Perspectives. A few weeks later, she realized “Kid’s Perspectives” didn’t encompass her true vision, and started What the Clique in the spring of 2011. In March of 2017, Erica completely revamped with a new mission of being a destination for affordable fashion and lifestyle.